As a blogger you can have a lot of influence over whether someone buys a product. If you write about a specific product or service many times your readers will take your advice and buy that service or product just because you said so.

The most recent report interviewed 17,000 people in 29 countries and is called “When did we start trusting strangers.” It conclusively proves that as we thought, social media is now directly impacting the way we buy products and services. The publishing of billions of thoughts, opinions and experiences online in the form of blog posts, videos, ratings, reviews and photos is fundamentally changing the way everybody online sources opinions on products, brands and services when they buy something.
Since they are already reading your blog and consider you an authority on whatever topic you choose to write about it is natural for them to trust you on other things.

Blogging helps us create communities. That is why we have followers. Just be careful what you suggest to your readers. They are relying on your to steer them in the right direction.

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As a business owner you also have the same power of persuasion to promote your own products through your business blog.
You may want to read the article from the quote above on Mashable

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  1. testking EX0-101 // June 16, 2009 at 8:59 AM  

    this is the best tip i ever read on blogs.. really it is going to help for my customers.

  2. Odsiwiacz // August 12, 2009 at 6:37 AM  

    I think it is not all about trusting stranger but trusting written word. If someone say something to us we can believe him or not. If we read something we think that if someone put his words here he must be assured of their accuracy. So it is easier to believe a stranger that have written an article than stranger that comes to us on the street and start to advertise some product.